BRANCHER.X MAINTAINS ITS LEADERSHIP POSITION IN AGENCY GROWTH FOR THE SIXTH CONSECUTIVE YEAR

Ho Chi Minh City, September 2025 – MSD (Merck Sharp & Dohme) Vietnam has been honored at the YouTube Works Awards 2024, winning the “The Big Bang” category for its campaign “Thank You From Your Future Self”. This prestigious award, organized annually by YouTube and Kantar, recognizes media-centric campaigns that exemplify creativity, communication effectiveness, and social impact.

Ho Chi Minh City, 5th November 2025 – According to the RECMA Quali Pack Vietnam 2025 Report (2nd Edition), BRANCHER.X continues to rank as the fastest-growing media agency in Vietnam, marking the 6th consecutive year in which the company secures this distinction.

Established in 1991 in France, RECMA is the world’s only independent research organization that evaluates media agencies through both qualitative and quantitative metrics. Inclusion in its rankings reflects strong reputation, operational capability and recognized industry leadership.

Impressive indicators on the upward journey

BRANCHER.X leads the market in two key RECMA indices, Vitality and Structure, scoring 11 and 8 points respectively. With a total Quali-score of 19, the agency is classified as a High Profile agency, ranking 1st among individual agencies and 2nd among agency groups in Vietnam — surpassing several long-established global networks.

The agency’s performance during the past three years demonstrates a clear growth trajectory:

+ Sustained expansion in scale and effectiveness, reflected in a 56% operational growth

+ Strong market presence, reinforced by 34 invitations to pitch for major projects

+ A broader and more diversified client ecosystem, with a 19% increase in client portfolio

+ Successful transition toward a creative-driven, integrated model, with 60% of activities generated from non-traditional solutions

In addition, BRANCHER.X achieved the highest score in Client Profile, with 6 points, demonstrating the agency’s service quality and its ability to secure long-term client confidence. The average partnership duration increased from 3.6 years in 2022 to 5.9 years in 2025, with a network of more than 100 major clients across diverse industries.

Six consecutive years of breakthrough progress

Maintaining strong growth for 6 consecutive years is not only an impressive numerical achievement but also clear evidence of BRANCHER.X’s sustainable operations, long-term strategic vision and competitive strength in the Vietnamese market.

This accomplishment reflects the agency’s consistent investment in creative and integrated communication solutions, supported by a solid organizational foundation and a culture of continuous innovation. Most importantly, the 6-year growth record demonstrates the enduring trust of clients and partners whose long-term collaboration contributes to the agency’s strong position as a leading Vietnamese player within the regional media landscape.

Contact Us:
BRANCHER.X VIETNAM COMPANY LIMITED
Address: 5th Floor, Networld Asia Building, 369B-369C Le Quang Dinh Street, Binh Loi Trung Ward, Binh Thanh District, Ho Chi Minh City
Tel: (+84) 2 873 030 568
Email: hello@brancherx.com

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Ho Chi Minh City, September 2025 – MSD (Merck Sharp & Dohme) Vietnam has been honored at the YouTube Works Awards 2024, winning the “The Big Bang” category for its campaign “Thank You From Your Future Self”. This prestigious award, organized annually by YouTube and Kantar, recognizes media-centric campaigns that exemplify creativity, communication effectiveness, and social impact.

Ho Chi Minh City, September 2025 – MSD (Merck Sharp & Dohme) Vietnam has been honored at the YouTube Works Awards 2024, winning the “The Big Bang” category for its campaign “Thank You From Your Future Self”. This prestigious award, organized annually by YouTube and Kantar, recognizes media-centric campaigns that exemplify creativity, communication effectiveness, and social impact.

Ho Chi Minh City, September 2025 – MSD (Merck Sharp & Dohme) Vietnam has been honored at the YouTube Works Awards 2024, winning the “The Big Bang” category for its campaign “Thank You From Your Future Self”. This prestigious award, organized annually by YouTube and Kantar, recognizes media-centric campaigns that exemplify creativity, communication effectiveness, and social impact.

At this national event, Brancher.X Vietnam Ltd. was honored with the "Leading Brand of the Year in Vietnam 2025" award. This recognition serves as an acknowledgment from government bodies for the company's continuous efforts in building a reputable and high-quality brand. The award is also a testament to the trust and confidence that our partners and brands place in our services and expertise. 

Networld Asia's communications ecosystem comprises of 6 key companies: Brancher.X, a market-leading data-driven media agency; The Meaningful Agency (TMA), a creative agency with purpose-at-its-core; RED Communications, a PR & media relations agency with deep expertise in Health & Wellness; Networld Publishing, a content creation company; Networld Solutions, an Ad-tech & Mar-tech company; and MayBi, an E-Commerce incubator with its own viable High-Street fashion label.

networld-asia-group-lauches-a-full-service-communications-ecosystem

On August 02, 2022, RECMA - a worldwide research company specializing in agency evaluation recently published a report about agencies in the Vietnam market. In this report, Brancher.X is rated first among the "Top 5 High Profile Agency" (Top 5 most capable agencies in Vietnam).

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