DANONE C-SECTION
BACKGROUND
Aptamil by Danone just entered Vietnam market for 2 years, in the context of a competitive market, they want to increase market share via a campaign to educate moms about their product with scientific background that support child’s immune system.
STRATEGY
- C-section born babies do not get early immunity like natural born baby, so they need breast milk to restore immunity.
- New APTAKID with Sybiotic that has same specie of good bacteria which found in breast milk that help Csection babies growth up as strong as natural born babies.
- Big idea:
+ “SYNBIOTIC ĐỘC QUYỀN – TĂNG CƯỜNG HỆ MIỄN DỊCH TỪ SỚM”
+ ”EXCLUSIVE SYNBIOTIC – BUILDING IMMUNE SYSTEM FROM EARLY”
- ACTIVITIES:
+ Digital & Social were key media touch-point including HCP influencers, social always on, livestream and paid media such as Programmatic (Display & Video), Facebook.
+ Digital & Social were key media touch-point including HCP influencers, social always on, livestream and paid media such as Programmatic (Display & Video), Facebook.
RESULTS
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Compared to 2020, sales increased 3 times.
-
Market share doubled.
related case studies
Restarting the global campaigns with 5 markets (US, AU, KR, JP, DE) after 2 years of Covid-19.
Aptamil want to increase market share via a campaign to educate moms about their product with scientific background that support child’s immune system.
